The first volume of our new film series highlights our fabric first approach to design. By leading with fabric, we let the unique characteristics of each textile shape what we create. It’s a process that keeps us curious, focused on quality, and committed to building products that support both performance and comfort.
"Everything we make is about feeling. We want our clothes to feel great, but we also want those clothes to make you feel great in all the ways you live your life. Fabric is at the heart of that."— Joe Kudla, CEO and Founder
Our Materials
We make quality clothing that’s designed to last. But it’s not enough to simply make beautiful clothes that stand up to your toughest workouts—whenever possible, we also prioritize materials that honor the natural environment, our ultimate source of inspiration.
Vuori Preferred Fibers
*Vuori’s fiber selection process is guided by the Textile Exchange’s Fiber and Materials Matrix and informed by emissions data from Worldly’s Higg Materials Sustainability Index (Higg MSI), which provides lifecycle-based environmental impact data for materials used in the apparel industry. Vuori defines preferred fibers as those that have reduced greenhouse gas emissions per kilogram of material compared to their conventional equivalent. This standard also encompasses practices that seek to support the environment, support regenerative agriculture, and align with leading industry certification standards. To help ensure certified materials are properly sourced and mapped through our supply chain, Vuori is certified by IDFL to the following Textile Exchange standards (TE-00125251): Organic Content Standard (OCS), Global Recycled Standard (GRS), Recycled Claim Standard (RCS), Responsible Wool Standard (RWS), and Responsible Down Standard (RDS).
